Frequently asked questions
Quick answers about OpenHotels.AI for guests and for hotels. More about us on the About page.
About OpenHotels.AI
What is OpenHotels.AI?
OpenHotels.AI is a UK service for small independent hotels, guest houses and apartments. For guests it is an AI concierge: tell it where you are going, when and what matters to you, and it suggests places to stay and answers questions about them. For hotels it is a way to be found and recommended when travellers ask AI assistants such as ChatGPT or Copilot where to stay.
Is OpenHotels.AI legit? Who is behind it?
OpenHotels.AI is a young service, so we keep everything checkable. Each hotel page is built from publicly available information about that hotel, you can reach us at hello@openhotels.ai, and you do not pay OpenHotels.AI anything to search or chat. If you are unsure about a hotel or about us, write to us before you book.
Is OpenHotels.AI the same as OpenHotel PMS, Open Hotels by Olive or openhotels.online?
No. OpenHotels.AI (openhotelsai.com) is not affiliated with OpenHotel PMS, with the Open Hotels brand of Olive by Embassy, or with openhotels.online. Our name is similar to theirs, but we are a separate service and our website is openhotelsai.com.
Which places and countries do you cover?
The United Kingdom. We focus on small independent hotels, boutique hotels, guest houses and B&Bs, and serviced apartments, rather than big chains.
How can I contact OpenHotels.AI?
Email hello@openhotels.ai. Hotels that want to be listed can start from the For hotels page.
For guests
How does the AI concierge work?
Open openhotelsai.com and describe what you want, for example a quiet seaside hotel for a weekend in October with breakfast and parking. The concierge compares hotels from our catalogue, answers questions about rooms, prices, breakfast, parking, location and house rules, and helps you send a booking request with your dates.
Do I pay anything to use OpenHotels.AI?
No. Guests do not pay to search or chat. Hotels are our customers.
Is OpenHotels.AI a booking site like Booking.com?
Not in the usual sense. It is an AI concierge plus a fast page for each hotel. The booking is made with the hotel itself, so the hotel does not pay a commission to a large booking site for it.
Why don't you show the hotel's phone number or email?
We act like the hotel's receptionist: the concierge answers questions about rooms, prices, breakfast, parking and location for you. If it does not know an answer it checks with the hotel and replies to your email, so you do not have to chase the hotel yourself.
Can the AI concierge make mistakes?
It can. It works from the information the hotel has published and the answers the hotel has given us. Please check the details that matter most to you, such as price, dates and cancellation terms, with the booking confirmation.
What happens to my personal data?
We use your details to handle your booking and to answer your questions, and share them with the hotel you book. We never sell them. The full details, including your rights under UK GDPR, are in the Privacy notice at openhotelsai.com/privacy.
For hotels
What is AI visibility (GEO) for hotels?
AI visibility, also called generative engine optimisation (GEO), is how often and how accurately AI assistants such as ChatGPT, Copilot, Gemini and Perplexity name your hotel when a traveller asks where to stay. Unlike a Google ranking, there is no results list: the assistant either mentions your hotel or it does not.
How can a small UK hotel get recommended by ChatGPT and other AI assistants?
AI assistants recommend hotels they can find, understand and trust. In practice that means: a fast, clear page that states the facts (location, rooms, prices, breakfast, parking, policies) in plain text; structured data such as schema.org Hotel markup; the same facts everywhere your hotel is listed; real guest reviews; and mentions on independent websites. Nobody can guarantee a recommendation, but a hotel that is easy to understand and well documented is far more likely to be named. OpenHotels.AI builds the page and the structured data for you and measures whether assistants name your hotel.
What does a hotel get from OpenHotels.AI?
A fast mobile page built from your existing listings, so there is nothing to fill in; an AI concierge that answers guests' questions around the clock and learns from your answers; and direct bookings with no commission to the big booking sites.
How much does it cost for a hotel?
Hotels pay for the service. Write to hello@openhotels.ai and we will tell you the current terms for your hotel.
How do I add my hotel?
Email hello@openhotels.ai with your hotel's name and town. We build the page from your public listings and send it to you to check before it is shown to guests.
Something else? Write to hello@openhotels.ai.