About OpenHotels.AI
OpenHotels.AI helps small independent hotels, guest houses and apartments in the UK get found and recommended by AI assistants such as ChatGPT and Copilot, and gives their guests an AI concierge that answers questions and takes booking requests.
What OpenHotels.AI is
OpenHotels.AI is a UK service built around one observation: travellers increasingly ask AI assistants such as ChatGPT, Copilot, Gemini and Perplexity where to stay, instead of scrolling through search results. An assistant names only a few places. For a small independent hotel, being one of them matters more and more.
We do two things. For hotels, we make them easy for AI assistants to find, understand and recommend. For guests, we provide an AI concierge that helps them choose a place to stay and answers their questions.
For guests: an AI concierge for UK stays
Go to openhotelsai.com, say what you are looking for (a quiet seaside hotel for a weekend, a dog-friendly guest house with parking, a central apartment for a week) and the concierge suggests places from our catalogue of small independent hotels, guest houses and apartments across the UK. Ask about rooms, prices, breakfast, parking, location or house rules and it answers like a hotel receptionist would; if it does not know, it checks with the hotel and replies by email.
Guests do not pay to use OpenHotels.AI, and the booking is made with the hotel itself.
For hotels: be the hotel AI recommends
Each hotel gets a fast mobile page built from its existing public listings, so there is nothing to fill in, with clear facts and structured data that machines can read. Guests' questions are answered around the clock by the AI concierge, which learns from the hotel's answers. Bookings come to the hotel directly, with no commission to the big booking sites.
We also measure the result: we regularly ask AI assistants the questions real travellers ask and record whether and how they name the hotel. Nobody can promise to control what an AI assistant says, but a hotel that is clearly described, consistently listed and well documented is far more likely to be named.
How it works
1. We build the hotel's page from information the hotel has already published. 2. The page and the AI concierge go live on the hotel's own address on openhotelsai.com. 3. Guests and AI assistants can read the page, and the concierge answers questions and takes booking requests. 4. We check how AI assistants answer travellers' questions about the hotel and use that to improve it.
Not to be confused with
OpenHotels.AI (openhotelsai.com) is not affiliated with OpenHotel PMS, with the Open Hotels brand of Olive by Embassy, or with openhotels.online. The names are similar; the services are separate.
Contact
Email hello@openhotels.ai. We read every message. Hotels that want to be listed can start from the For hotels page.